Certain websites adopt white labels for facilitating a popular brand to provide a service

The name comes from the image of a white label made on the package wherein the marketer can put its trade dress. The history of white label can be traced back to the era of vinyl records. At that time, DJs used to detach label from a trendy record so that the name of the track developer didnt get divulge to their rivals. The removal of labels from DJ records popularizes the term white label record.

When generic electronic items such as televisions and DVD players are produced at the massive scale, the process is called white label production. A number of companies keep a sub-brand for their products and these brands are particularly used by them. For example, you can sell a DVD player model-A from brand-A, which is also sold as model-B by brand-B.

Some websites provides white-label programs to successful brands to enable them concentrate on services rather than investing in the creation of technology and infrastructure establishment. To illustrate, until recently, Waterstones website was run by Amazon.co.uk, and LoveFilm run the DVD Rental services of TESCO. Most of the store brand or private brand products in supermarkets are provided by companies which sell to more than one supermarket, bringing change in labels only. Besides, a few manufacturers produce generic brand labels at low-cost, with just the products name, like Cola.

Sometimes, large banks take the responsibility of running smaller banks’ credit-card operations. Cards are issued and processed by larger banks in the form of white label cards, usually for a fee. This, in turn, enables smaller banks to brand credit-cards as their own without any need to make any considerable infrastructure investment, which would otherwise lead to excessive overhead.