With the lingerie market brimming with a vast range of brands ranging from bargain and lower priced to designer and catwalk designer, the fight for market share is actually now growing harder.

The womens lingerie market including bras and knickers is worth over two billion pounds within the United Kingdom. With such a lucrative market the number of underwear brands who are using celeb endorsements have grown in recent years. The latest celebrities to put their face and bodies to womens underwear brands include Mel B from singing group the Spice Girls, Katie Price and former singer Louise Redknapp.

Melanie B signed a contract with women’s underwear brand Ultimo for a substantial half a million pounds. The gorgeous Melanie B has been doing many abdominal workouts to show off her six pack in the press shots for the new range of ultimo womens lingerie. She follows in other pop star footsteps. Another famous pop singer that modeled for a lingerie firm is the stunning Louise RedKnapp, she modeled for Triumph. The boost in lingerie sales for the womens underwear brands using female celebrities to endorse their bras and knickers have worked.

A lingerie endorsement will work well when the underwear company matches itself up with a well known person who has the same values and beliefs and is a well suited match to the product and the underwear brands target consumers. DOnt forgot the boys, check out mens underwear online too.