The popularity of online dating services is not accidental. It’s a logical result of innovative technologies and social demands combination. This popularity speaks for numerous advantages that online dating sites offer to their members.

The first one is convenience which has different sides that can be considered as separate advantages:

• Time convenience (the rhythm of our life is so rash that rather often we just don’t have time for dating and go out)
• Access convenience (all you need to start or to continue online dating is a computer attached to the Internet)
• Use convenience (you are able to communicate with your date at any time you want not dependently on transport, restaurant working hours or any other circumstances)
• Choice convenience (when a member creates a personal he/she clearly defines what kind of relationships they are looking for; besides a member can from the very beginning register at a site that offers some specific choice – e.g. gay dating, Afro-American dating, or Muslim dating, etc. – and don’t waste the precious time for long search)

If think well every person can name at least three important advantages of online dating in comparison to casual dating. And that is the reason why the number of members increases every day.