HTML stands for Hyper Text Markup Language and is the computer
language that most of the Internet is written in.

HTML is made up of tags and sets of tags, a set being two tags
that are linked: a start tag and an end tag. HTML is a bit like
a person, the head comes first, then the body.

As I’ve just mentioned the very first main tag of every single
HTML document is usually the HTML tag, which is a start tag and
is written as . Accompanying it will be the very last tag
of the document, the end tag, . Notice the / this means
it is an end tag. Every start tag must have an end tag. Start
tags begin a section of code and end tags finish it. I say the
very first “main” tag as there can be a tag before it, the
DOCTYPE tag. This tag gives the browser information about what
type of HTML is being used.

The head section begins with the tag and ends with the
tag. It has information about the page itself and
consists of the page title, the meta tags (more on those in a
minute), and the code for any page transitions you may have.

The page title is self-explanatory and is written as

The meta tags, particularly the to be used to tell the programs that the search engines send out
(otherwise known as search engine spiders or bots), which
keywords to index your website for. For example my personal
homepage, http://www.moynem.freeserve.co.uk (first created when
I knew nothing about HTML apart from what it was and what it
stood for)is called “M Moyne’s home page and thus has the meta
tag:

There is also a meta description tag which used to tell the
search engines how to describe the website on their results
pages, now I’ve seen them use the first few lines of text for
their description.

The next of the main tags is the body tag, which is written as
and respectively. It contains the main part of
your HTML code. On my personal homepage it starts off with the
code for the background. In this case it is a JPEG image. You
can put almost anything in the body section, navigation bars,
page banners, tables, images, horizontal lines, hyperlinks and
so on. However all of the things that I have just mentioned
cannot go anywhere else except the body section.

Let’s look at the code for some simple things.

Headings: Heading 1 is

Heading 2 is

Heading 3 is

and so on.

Paragraphs begin with

and end with

A 100 * 200 image with a description is: width="100" height="200" alt="my image"
longdesc="myfirstimage.html">

That’s enough for a simple web page.

We live in a nano-second world. Today’s readers, harried and exhausted just don’t have time to linger, quietly absorbing the glorious intricacies the English language.

Nope. Too busy. Way too tired.

This means everything you write has to appeal to the fast paced, raised on Sesame Street, weaned on MTV generation.

And as a writer, you need to deal with this reality.

But how do you do this?

Easy. Write conversationally.

Now, when you’re speaking with another person, they have the benefit of watching your nonverbal communication. You wave your arms, roll your eyes, intone your voice… all these nonverbal cues clarify the message you’re trying to convey.

Unfortunately, written words don’t transmit nonverbal cues very easily.

That’s why you must write conversationally while using absolutely every tool we can muster to make up for the lack of nonverbal communication.

Here are three of these tools:

First, as a writer, you must “word paint” your message and create as similar a message in your reader’s mind as possible. This means that you must choose ultra-specific words, particularly verbs. Of course, using a few passive verbs (such as is/was/had/etc.) is inevitable.

However, whenever possible, eliminate them and replace them with a vibrant/active/visual verb. This means that a sentence such as “You are greeted” can easily transform to “Larry greets (active verb) you the minute you step in the door.”

Second, you must also use ultra-specific language.

Readers cannot hear your tone of voice. They cannot observe gestures. This means that EVERY word you choose MUST carry its weight and propel your message forward.

Here’s an example of what I’m talking about. What do you visualize when you read this sentence?

“I drive a car.”

Weak sentence, eh? We’ve probably got two very different pictures in our mind. Here’s a better sentence:

I drive a red car.

Closer but I’d venture to guess that our pictures are still very different.

How’s this?

I drive a cherry red 2005 Porsche 911 Turbo S. Coupe with an incredible 3.6 L. Turbo engine.

OK. Now we’re probably “seeing” the same car PLUS you can infer a number of my personality traits based on this car I drive.

How would your opinion change if I told you I really drive a ‘93 earth friendly three-cylinder Geo Metro hatch back?

I don’t drive either of these cars, but by now I’m sure you’re able to see how word choice can influence your reader’s opinion of your message.

Lastly, you’ve probably heard the writer’s mantra, “show, don’t tell”.

This sentence puzzled me for far to long. It’s actually a very easy concept to understand.

Suppose you came across this line, “The food is cold.”

This sentence doesn’t draw a “word picture.” In fact, at this point, you’re probably not even sure if “cold food” is a good or bad thing.

Here’s a better phrase: Light dances on little ice crystals as the waiter carries your own little slice of heaven.

Or perhaps instead of saying, “The food is hot,” write “Fragrant steam drifts upwards as…” well, I’m sure you get the idea.

So yes. Write conversationally, but choose ultra specific words.

This means you tighten your verbs. You won’t get rid of every passive verb, and that’s fine. However, you must pull every weapon out of your arsenal to make your reader see, taste, smell, hear, and feel this world you’re creating.

Paint vivid word pictures and you’ll connect with your readership like you never have before.

Beth Ann Erickson is the editor and publisher of Writing Etc., the fre* e-mag that’ll make your writing sparkle, help you write killer queries, and get you onto the road to publication fast. Subscribe today and you’ll receive the e-book “Power Queries.” http://filbertpublishing.com

Avoid Being a Speaker.

A “speaker” creates a certain image and expectation. People have preconceived ideas. They have certain expectations.

Being a “speaker” also creates pressure. Our minds catalog the speakers we’ve heard in the past and we compare ourselves. We begin to feel inadequate.

Instead, think of yourself as a resource, or teacher, or friend. You’re simply sharing information with a particular purpose. Are you wanting to motivate? Captivate? Infuriate? Activate? Pontificate?

Once you know what you want the outcome of the speech or presentation to be, work to communicate it conversationally.

Speaking is something you’ve done ALL your life. The only reason your conversation is inhibited in front of a crowd is because of ego. You don’t have to be a speaker, just be you. Let go of that ego.

The challenge is that most speakers are…

Desperately Seeking Acceptance.

“I hope they like me.” “I hope I do a good job.” “I hope I get good reviews.” “I hope…”

What do each of those sentences begin with?

Exactly.

That’s the problem with the average speaker (and some great professional speakers as well).

We have got to get “I” out of the way. Until we do that we will NEVER give the audience full value.

As speakers and presenters we have to do what is BEST for the audience. If you are in sales you have to do what is BEST for the client.

If you’re worried about the feedback cards or what people think, then form your own speakers club and pat each other on the back. Share warm fuzzies about how wonderful you all are.

If you want to be great, give the audience what they need (and sometimes what they deserve.)

Warm Regards,
Paul Evans

Paul Evans is the creator of Instant Speaking Success. His gave his first speech the 6th grade! He’s taken the past 25 years of experience and crammed it into a step by step public speaking resource. http://www.GreatPublicSpeaking.com

From our deconstruction of hundreds of Hollywood blockbusters at www.managing-creativity.com/

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are based on this template.

Understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

and more…

Sample Movie Deconstructed: Shakespeare in Love (1998)

FADE IN: Context: text; the glory days of Elizabethan Theatre, two theatres compete…

Ordinary World: the theatre.

Meeting the Shape Shifter and Mentor: Fennyman tortures Henslowe.

Forced into the Journey: a play, a comedy by Shakespeare; Romeo and Ethel….

Meeting the Hero: Will Shakespeare.

Call to Adventure: as soon as I find my muse.

Developing Characters and Relationships: Shakespeare walking with Henslowe; will you lend me fifty pounds…

Developing the Hero’s Inner Challenge: with the ‘Doctor;’ no love life.

Magical Gift: the bangle.

Foreshadow of the Trials: meeting Burbage.

Mentor’s Challenge: Burbage the competition.

Misdirection: Rosalind – will you be my muse?

Foreshadow of the Final Conflict: the Queen watches the play.

Meeting the Romantic Challenge: Viola in the audience.

Meeting the Antagonist: Wessex.

Pushed toward the Ordinary World: nurse pushes Viola toward Wessex.

Developing the Goddess: Push to a New World; Viola will have poetry in her life…and adventure…and love.

Time Pressure: Fennyman threatens Henslowe, the playhouses have been reopened; where’s the play?

Correction: Rosalind in bed with Tilney; I would have made you immortal.

Pushed to the First Threshold: Henslowe scouts for actors.

Innocent: Christopher Marlowe.

Pushed to the First Threshold: Henslowe auditioning.

Foreshadow of the Journey: Viola auditions.

Resisting the Journey: Viola runs.

The Pull: Shakespeare pursues Viola in the boat.

Time Pressure: Viola’s father will settle the marriage tonight.

Threshold Guardian: nurse opens the door.

Developing the Goddess: nurse dresses Viola.

Meeting the Antagonist: Wessex arrives.

Time Pressure: Viola’s father arranges her marriage with Wessex.

First Threshold: at the de Lesseps house.

Warning / Foolishness: dream on, Will.

Outer Cave: Both Will and Wessex dance with Viola; Wessex threatens Will.

Middle Cave: Will appears under the balcony.

Inner Cave: Will is inspired and writing prolifically.

World of the Transformation: the new play.

Developing Characters and Relationships: Mercutio, Fennyman in the Theatre.

Push to the Physical Separation: Viola appears.

Push to the Physical Separation: Viola receives letters from Will.

Developing the Antagonist / Outer Challenge: Wessex tells Viola he is to marry her; she will like Virginia etc.

Developing Characters and Relationships: Mercutio, Burbage.

Physical Separation: Will and Viola on the boat; he finds out she is Viola de Lesseps.

Trial 1: the simultaneously developing relationship and the play.

Push to Trial 2: Wessex arrives; Viola must visit the Queen in Greenwich.

Trial 2: Viola’s audience with the Queen.

Push to Trial 3: Burbage discovers the note with Rosalind.

Trial 3: Burbage battles Will.

Celebration of the passing of the Trials: in the pub; “..to the admirals men..”

Meeting the Oracle: Henslowe is drunk; “…we’ll have to send you back to your wife…”

Foreshadow of the Final Conflict: Marlowe is dead.

Pushed to the Sword: Wessex tells Viola Will is dead.

Seizing the Sword: Viola declares her love for Will at the church; Wessex runs.

Romantic Challenge made Explicit: Viola must marry Wessex.

Near Death Experience: Will knows how the play ends; Romeo and Juliet both die.

Reward: Will gives the fully written play to Violet; they go to bed again.

Atonement with the Father: Wessex comes for Shakespeare. They fight. Outer Challenge conquered.

Foreshadow of the Final Conflict: Tilney closes the Theatre.

Apotheosis: Viola is a woman.

Denial: I would have been good; I would have been great.

Ultimate Boon: Burbage offers his Theatre; Mentor’s Challenge conquered.

Time pressure: The marriage; Viola is leaving on Wessex’s waiting vessel.

Rescue from Without: Violet sees the ad for the play.

Magic Flight: Viola disappears from Wessex’s carriage.

Crossing the Return Threshold: there is no Juliet; Viola knows every word.

Master of Two Worlds:

[see Final Conflict]

Hero’s Inner Challenge Conquered / many of the characters’ challenges conquered: the play is a success.

The Queen appears; no one is going to prison.

Freedom to Live: Will and Viola say their goodbyes. Will’s next play; Romantic Challenge conquered.

Learn more…

The Complete 188 stage Hero’s Journey and other story structure templates can be found at http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

**********************************

You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/

Texas Auto Insurance Policy Requirements

• Bodily Injury Liability for one person: $25,000 Limit
• Bodily Injury Liability for every person:$50,000 Limit
• Property Damage Liability: $25,000 Limit

*Requirement for higher limits moved into effect – 4/1/08

Texas auto insurance laws are dictated by a tort system. This implies that a motorist will always be found to be at fault in an accident. This motorist and their auto insurance agency are then held liable to cover any damages. You should be reminiscent that the specifics of a tort system deviate from state to state.

Within Texas, you can add additional auto insurance coverage to your auto insurance policy that can furnish additional piece of mind. A couple different alternatives are uninsured/underinsured automobile insurance or No-Fault auto insurance coverage. Uninsured/Underinsured Motorist compensates you in the event that you get into an auto accident with an individual who does not currently maintain auto insurance coverage. No fault insurance compensates you disregarding of who’s at fault for causing the accident.In Texas, you aren’t required to have additive auto insurance coverage higher than the required amount. Still, there are lots of Texas drivers that opt to add these selections.

With the average auto insurance rate in Texas at around $932 in 2003, and the United States average being a little above $900, several Texas residents falsely assume that they have no choice but to accept that these Texas auto insurance prices fixed by insurance companies and Texas regulatory agencies. The internet is an awesome place to begin searching for discount insurance premiums. There are many companies that let you directly compare insurance premiums.

After not providing a drop-off since 1999, insurance auto insurance rates ultimately decreased in 2007. Many people saw a drop-off from their 2006 insurance rates by .5% to 1%. 2008 followed in the first half, but then auto insurance costs began to follow their normal cycle and go up slightly. Increases like these have been forcing people to see if they can reduce their monthly expenses using insurance quote comparison sites. Utilizing technology, these sites have made it better to shop for and compare rates.

Auto insurance costs fluctuate over the years and if you don’t at least look into getting better insurance rates, you may end up paying more than you have to. Recently, premiums rose almost 6% in one year! You won’t see your auto insurance agency always telling you about premium deductions and overall, rates get more expensive over time. To compare insurance premiums, use the power of the internet and visit sites that will help you find the lowest auto insurance expenses in Texas.

Generally speaking a gambling house is a construction that caters to games. Here, guests may take a chance by having a bash at the one-armed-bandits or trying out a slew of other gambling games. Betting hall games in the main include methodically derived percentages constituting them which insure the gambling house maintains its leverage against the betting enthusiasts. free online casino games

A large number betting establishment games can instigate you to get overly habituated in no time. A case in hand is the standard 1-armed-bandit, a coin eating contraption with three or more cogs that whirl if a crank affixed to it is pushed. The contraption on the whole pays out correlating with an array of symbols observable on the front of the machine. Disastrously, casino games proffer the hallucination of power, effectively conning the betting aficionado – the victim is conceded alternatives, but in reality they will never realistically nix the client’s fundamental handicap. That is brought about by the the casino not returning the full sum as hoped for. This systematic pattern is recurrently found in well-known casino games such as Texas hold’em, dice, roulette or blackjack.

Five-card stud is undeniably an immensely popular casino pastime. The bettors, meticulously guarding their fully covered cards, place bets into a central pot which is then awarded to the prevailing gamester blessed with the winning hand. (Of course, the bluffer may well prevail too.) Not far removed from blind poker, blackjack is also a highly trendy casino pastime. A substantial chunk of its renown is due to its peculiar mix of chance and technique and decision making, and a praxis termed “counting”. It is a demanding strategy in which gambling fans are in a position to dramatically shift the odds of the game in their interest both by betting & procedural opetations in agreement with the hands shown.

“Craps” is yet another highly popular casino pastime where players will bet on the roll of two dice. Guests wager on the outcome of of 1 spin, or on a series of spins of 2 dice. Contrary to blackjack, there’s no available killer strategy people could apply to bend the odds.

Roulette is another incredibly popular casino based gambling pastime — a croupier twists a roulette wheel which encloses thirty seven (French roulette) or, alternatively thirty-eight (American or Vegas roulette) distinctively numbered compartments in which the ball must come to lie, thus announcing the winning number as well as the other chances that will come with it. If the punter happens to bet money on any given number and makes it so it’s their lucky day, the guaranteed repayment will be thirty five to 1, the initial pledge being tossed back. Therefore in totality it’s multiplied by a factor of thirty six.

Persist in being watchful nevertheless as a vast number of betting room betting games are generally deemed especially dependency forming. A lot of lives have been ruined by addictive gambling + even though it arguably might be entertaining, do attempt to balance yourself.

Buffalo Niagara International Airport is one of the greatest airports to fly out of in the northeast. Located in Cheektowaga, New York, Buffalo Niagara hosts approximately 110 flights daily with nonstop service to almost twenty cities in North America. Nine different passenger airlines fly out of Buffalo Niagara, as well as Fedex, Southwest, and UPS for cargo.

Because so many of the airlines that fly out of Buffalo Niagara are discount airlines, including AirTran, JetBlue and Southwest, it is not at all hard to find cheap airline tickets going into or out of this airport. You can find low priced airline tickets to or from Buffalo from such cities as Albany, Boston, Charlotte, New York, Philadelphia, Washington, Las Vegas, Orlando, Fort Lauderdale, Phoenix, Tampa, Atlanta, Cincinnati, and. Cleveland.

Airport parking at Buffalo is easy and convenient. There are almost seven thousand parking spaces available at Buffalo Niagara, spread out among a short term garage and several long term lots. The Buffalo Niagara website often includes coupons for long term parking, so check it out before you go and you might get a bargain.

BNIA Radio offers real time parking information over AM radio, on 1580. You can get this station from anywhere within 3 miles of the airport, so turn it on and check out the parking situation on your way to the airport and you’ll have a much easier time once you get there.Buffalo Niagara offers amenities to keep you busy while you’re waiting for your flight, including a food court, shoe shine stations, a barber shop, newsstands, and the innovative Fisher Price Play Gate, a play area for small children that includes toys, books and activities. There are also Wi-Fi workstations scattered throughout the airport that will allow you to get some work done between flights.

Buffalo Niagara also services many Canadian travelers, who drive across the border to go there because it’s easier and cheaper than dealing with the large airport in Toronto.

One of the most popular issues than anyone can have is the fear of speaking in public. In fact surveys have revealed that in the US this is the biggest fear of Americans.

Public speaking as such can refer to many differing events in which a person has to speak to more than one person. So anytime someone speaks to a group of two or more people this can be considered to be public speaking. This is also when, for many people, their fear or phobia is at its worse.

Now as with any phobia or fear, there are different aspects to it for different people. One person might relish a work meeting when everyone is seated around a table but as soon as they need to stand up and address the same group of people their fear can materialise. For another person used to training groups of people, and there fore standing up in front of them, their public speaking fear might be having to give that best man’s speech.

Generally though the symptoms most often experienced by someone who has a fear of public speaking are:

1) Rapid heart beat
2) Shallow breathing
3) Dry mouth
4) Shaking hands
5) Tension in the jaw muscles
6) Loss of memory about what they wanted to say
7) Their voice becomes strained and has a higher pitch
Nausea
9) Wanting to run away
10) Loss of sleep

Any or all of the above can happen to a person. They may also have gone through various avoidance strategies beforehand in order to find a way out of having to speak.

Often the biggest problem is the person’s ability to think and imagine the worse possible outcome of their speech. In imagining that their speech is going to be a disaster they naturally become tense and stressed and do not have a good time.

Where a good public speaking hypnosis cd can help is in using the power of the imagination for and not against, the person. The imagination is used to see themselves succeeding and giving a great speech.

Interestingly enough, most people who do deliver their speech will get feelings of euphoria mixed with relief at the end of it. They most often feel confident and may even decide that they could do that speech again.

Here is the secret to feeling calm and relaxed with public speaking then. Using your imagination for you and not against you and practise. You more you do something, the more it becomes second nature and the more confident you will feel.

Steven Harold
Clinical Hypnotherapist
Help with Public Speaking

These rules apply to any advertiser creating media, whether it’s articles, blog posts, or video blog entries. But I’ll write it to apply to responsible article creation for Adam Schultz, my WebSourced colleague.

For the advertiser seeking to create articles the rules are fairly simple: know your strengths and know your audience. It may help if you think of your current clients, and potential clients, as your audience. I will refer to clients as audience for the rest of this article.

Know Your Audience
In particular, know what issues plague your clients from day to day. If you sell pizza ovens then consider who’s buying your ovens. These are people who run kitchens.

Knowing this you know that they also manage employees and money. They also face market pressures such as low carb. They also have to clean their ovens, which is tough in itself.

All of these issues that the pizza joint manager faces would make great articles. Here’s a list of titles that this little brainstorm suggested to me:

How to Motivate Your Employees to Upsell Pizza Sizes
When Success Hinders Growth: Making Time To Expand Your Pizza Joint
Getting Expansion Loans for Your Pizza Business
How One Pizza Joint Rode the Low Carb Craze and Prospered
How to Make Your Pizza Ovens Sparkle Like New
10 Tips for Cleaning Burnt Cheese Off Pizza Pans Faster Than Ever Before
15 Crazy New Gourmet Pizza Recipes

Understanding your audience’s buying cycle can also help you in creating content.

Know Your Strengths
As a pizza oven seller online you might not know much about upselling from a medium pizza to a large. But you do – I promise – have some lodes of information that can apply to the pizza business. Hunting out where your experience and expertise converges with the pizza oven business is a matter of:

a) knowing your personal strengths
b) having conversations with your customers

Conversations with your customers will reveal many many ideas for more articles/blog posts/tools (yes tools – especially web based – are some of the strongest link builders out there… so watch for tools your audience might need.)

Develop a series of questions that will uncover the vacancies in your audience’s current media. WHAT?? I mean uncover what questions your audience/potential audience has and create media (write articles/blog posts/video blog entries) that answer these questions.

So What’s A Responsible Article?
A responsible article is one that focuses soley, completely and entirely on solving a particular problem your audience faces. This article, while intended to influence the audience by suggesting behaviors or strategies that might help them, does not seek to influence the audience in a way that will benefit your company.

An irresponsible article is one that is intended to sway the audience into an action that primarily benefits the advertiser.

So How Does this Benefit My Bottom Line?
If you’re writing responsible articles (creating responsible media… remember this applies to all advertiser created media) that aren’t intended to sway the audience into buying your products then what the hell are you doing writing articles?

You’re proving, through your free sharing of valuable information, that:

a) you’re trustworthy
b) you’re an industry thought leader

So how does being found a trustworthy thought leader affect your bottom line? It lays the foundation for a long and successful career, no matter what the industry.

About the Author: Want to build links to your site and enhance your brand? Send custom media questions to GFrench@gmail.com for free media creation brainstorm, including article topic suggestions and key publisher identification for your industry. Visit the Article Marketing blog for article marketing ideas.

Affiliate marketing is arguably the great mode that many people are making massive numbers of money on the cyberspace.

Moreover doing money from affiliate programs is just so simple but whilst this may be so, the trueness is that out of all the heavy working affiliate sellers on the cyberspace less than 10% are making money online and only around 1% are getting really great money.

Indeed what is the difference between the prime earners and those who are fighting to get plenty to cover their hosting costs?

Well understanding and implementing the basic proficiencies of adult webcam affiliate marketing is an required factor to achieving success as an affiliate marketer.

These proficiencies can be summarized with the coming key affiliate marketing steps.

3 Key Steps to Making Money With Affiliate Platforms

1. Affiliate Net Contract with a reputable affiliate network that provides a wide range of products & services from where you can choose a product or function to case your affiliate business’ theme.

2. Merchandise Choose a product that will generate an good affiliate commission when sold-out – earning a committee of anything fewer than $10 per sale could be considered overly small – many affiliate programs propose commissions up to 75% of the selling price.

3. Need for the Product Make sure that there is a solid demand for the production you are promoting over the affiliate program – without masses of hungry buyers you won’t be gaining much committee

Clear there is a lot more to having enough money with affiliate programs but several ambitious affiliate seller who ignores the above tips does so at his peril.

Therefore if the returns from your affiliate marketing try ar not exactly earth shattering always recuperate to the fundamentals and revue your affiliate program campaign.