If you are not a successful author yet, incorporate the following 10 Secrets:

1. Treat your book as a business.

You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it.

2. Create a flyer for each book you offer.

Hand out your flyer at business meetings or at any public place. Ask your audience to pass the flyer along to friends and associates. Offer one free report or ezine on the flyer to get new email addresses to send promotion to later.

3. Create a line or two about your book in your signature file that goes on every email you send.

After your name, title, and benefit statements, add something like: eBk: “Write your eBook or Other Book–Fast!” Include your addresses and phone numbers too.

4. Invest some money in book marketing.

Contact a book coach and schedule a low-cost introductory session to see if you are a match and will get what you need. Many authors print too many copies or use an expensive service to get book finished instead of putting aside an equal amount to market it.

5. Take a teleclass on how to market your book.

These low cost and low time investments can make your book the great seller it should be. Discover inexpensive ways to market via the phone and email. How convenient!

6. Don’t get fooled by high-cost services.

If it’s too good to be true, it isn’t true. When you hire someone to do it all for you, it can cost over $1000 a month with small results. Check out what services fit your budget, and get a realistic picture of what your results will be.

7. Delegate some of the marketing.

Like me, hire a low-cost computer assistant from your local high school. They know more than many professionals. For under $10 an hour, you can multiply your promotion exponentially via ecommerce your assistant does for you 2-3 times a week.

8. Set a dollar goal for your book each month.

Don’t count copies sold. Count each month’s book sales. Put your goal near your workstation to remind you of what you want. Don’t price your book too low, so you’ll appreciate an easy experience–getting what you deserve for all your work.

9. Learn more about Internet book marketing.

Think about reaching hundreds of thousands of your audience every week. When you give them what they want–free information–they will eventually buy. Many authors go the traditional path of talks, ads or press releases. They don’t always pay well for the effort.

10. Don’t stop marketing.

Many clients come to me and say they are discouraged their book didn’t sell well in four months. Replace doubt with patience for the process. Success takes many months, but once you get it, the Internet keeps it multiplied for you.

Knowing the secrets of successful authors can help you receive the same prestige and become a household word.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including “Write your eBook Fast,” and “How to Market your Business on the Internet,” she offers free help through her 2 monthly ezines, The Book Coach Says…and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Terrifying thought, isn’t it? It has been known to happen to all writers. I’m not talking about writer’s block, nothing as severe as Stephen King’s character, Mike Noonan, in Bag of Bones where he turns on the computer and actually throws himself from the screen (okay, it may not be a computer, been years since I read that book, but I’m sure those who’ve read it know the scene). Nothing that bad. Yet the time will come when the muse (sexy goddess of words) will decide to take a day off.

Now this day off, will most likely be your day to write, a date set aside in your leather bound diary; the wife and family are off to the beach, you’ve carried your laptop up to the attic, given the attic key to a trustworthy neighbor and they’ve locked you in. Ain’t no escape from that glowing screen.

If you have followed Laymon’s rules of writing (list of eight available at HWA website) and you paid strict attention to rule number 3, paragraph titled: A few helpful hints… section number 5, where he suggests to follow Hemingway’s advice: Stop at a point where you still know what’s coming next, so the next day’s writing can start up easily. Then it’s most likely, that this article is not for you.

But….

It can happen, any time, anywhere – even locked in the attic with huge spiders slowly crawling towards you, venom seeping from their fangs – it can happen. And it can seriously mess with your day.

Here’s some solutions I’ve heard other writers say, with some general comments by yours truly:

1) Go for a walk. || While this is good for your health, it will kill your writing time, and maybe you’ll lose a few bucks, on something you just gotta have, while walking past that Used Goods shop.

2) Do something else. || Why? Sure you’ll get busy painting the ceiling or what-have-you, but little writing is going to get done. But what the hell, the muse is on vacation, right? Wrong.

3) Read a book. || Now I’m all for reading, but there’s a time and a place and it isn’t when you are meant to be molesting the muse in the hopes of a few good pages.

4) Work on a different writing project. || Hello? I doubt the words are going to come, just because you start something new. (Now, before everyone starts jumping on my back, and offering my neck to the spider’s fangs – this has been known to work for some people and not others, generally speaking though, in my case this has never worked).

5) Give up. Take a day off. || Okay, cool. Remember you are in a locked attic with only a chair, table and your laptop (let’s not forget the spiders), what are you going to do? Have a battle? Spiders are fast and can move and right angles, they jump and they are ugly little ….. urgh.

That’s about all I can remember hearing. Of course there is number six. My personal favorite, and it never fails.

6) Slug away at it. || Simple right? Keep hacking at those keys, write whatever comes to mind, forget the story and if this or that fits, ’cause it most likely won’t. An example: Not long ago I was writing a short story for an anthology, something was missing – I couldn’t work it out. The muse had decided it was holiday season and with such a beautiful day, she’d nipped out for some sun and fun (most likely with that male muse from down the street!). I was abandoned, in a mysterious, cold, blood and sex filled world and I had no idea what to do.

So I took my own advice. Number six. I slugged away. You see, I love to write, I love to take people away into a little world of my making and instill hope, love and kindness, before the madness starts.

For six hours I slugged away before the muse returned (with a nice tan and new handbag) and she said, “Cut paragraph seven. Put paragraph three after six, seven after nine and open with eleven.”

“Okay,” I said happily.

“Now, change this sentence to…”

What I’m getting at here is this: If I hadn’t slugged away and sworn and cursed everything from my computer to my coffee cup, these words would not have been here in the first place. If I had followed advice 1 – 5, the mood for writing would have gone. The muse would have returned and we’d be sitting on the sofa watching re-runs of the Adam’s Family thinking: Darn, today was a good day for writing, I should’ve just kept at it.

That’s my take on the situation. Maybe you agree – maybe you don’t, but one thing is for sure…
Writing in an attic is not a good idea.

One last thing before I leave to you the mercy of the muse: Be careful of that purple-eyed spider on the back of your chair.

Richard Lee is the author of the aclaimed Blood of the Wolf and recent publication Re-Entry of Evil. He is an article writer and editor at Sinister horror for the Hellbound.

He has just completed his seventh horror anthology.

You can visit him at his yahoo group: Embark-to-Madness.
Or on his site: http://www.writer113.com

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